June 2014 Newsletter
This month’s newsletter welcomes two new members to the LMS client coalition; we introduce a series of new creative concepts and an expansion of the TGM lifestage segments for LMS clients; we share...
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“Customer lifecycle marketing” may seem like a fancy term for retention. Indeed, a prime objective of the CLM curriculum is moderating attrition – but the overriding objective is to increase the...
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This month’s newsletter recaps the 22nd ROUNDTABLE event that was held August 20-22 in Vail, Colo; we spotlight the success of the LMS Customer Lifecycle Marketing curriculum at The Frederick News-Post...
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The October newsletter takes an in-depth looks at the metrics behind a successful audience strategy and the insight into customer attrition that can be provided by customer surveys. read more The post...
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This month’s newsletter offers more information on the 23rd edition of The ROUNDTABLE, set for August 19-21 at the Sonnenalp Resort in Vail. We also announce plans for an enhanced presence at the 2015...
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This month’s newsletter looks at an article from eMarketer that identifies email as the primary target for increased marketing spending in 2015; The Day Publishing Company’s innovative brand roadmap;...
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In this month’s newsletter, Daniel Williams looks at the big data paradox and why complexity does not have to mean complicated solutions. read more The post February 2015 Newsletter appeared first on...
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In this month’s newsletter, Tom Ratkovich questions whether news media are relinquishing opportunity for audience growth and revenue optimization by moving too far too fast away from print. Editor...
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In this month’s newsletter, Tom Ratkovich discusses incorporating print as an essential component of a diverse, multi-platform product strategy; LEAP Media Solutions welcomes two small Illinois...
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In this month’s newsletter, Belinda Lush discusses discusses content as a marketing asset and Daniel Williams looks at the concept of the “elevator pitch” as it relates to LEAP Media Solutions. read...
View ArticleJune 2015 Newsletter
In this month’s newsletter, Daniel Williams explains that newsmedia companies operate from a position of competitive advantage in their ability to serve the needs not only of readers, but advertisers...
View ArticleJuly 2015 Newsletter
In this month’s newsletter, Tom Ratkovich shares what the proliferation of data means to us as marketers and as media executives. Also, LEAP’s unique “software-WITH-a-service” solves critical business...
View ArticleSeptember 2015 Newsletter
The 23rd edition of The ROUNDTABLE showcased examples of innovation in newsmedia; and LEAP’s Chief Data Officer, Greg Bright, shares key insights to tracking direct marketing performance and optimizing...
View ArticleNovember 2015 Newsletter
Newsmedia companies are discovering ways to leverage data and segmentation tools to drive not only audience growth and engagement, but to utilize these very same capabilities to support revenue growth...
View ArticleDecember 2015 Newsletter
In the final 2015 installment of the LEAP Media Solutions newsletter, we recap several transformation themes and revisit several of your favorite blog posts. read more The post December 2015 Newsletter...
View ArticleJanuary 2016 Newsletter
The January newsletter describes the opportunities to sustain engagement with snowbird customers through leveraging digital registration data that is associated to a subscriber, no matter where they...
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The March newsletter examines the reasons email subscribers disengage, including an infographic from Email Monk; LEAP Dimensions, our new data visualization and reporting solution, empowers marketing...
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The April newsletter features a compelling case made by Steve Gray, VP/Strategy & Innovation at Morris Communications, on how and why the future of local advertising will be built on Big Data; The...
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The May newsletter describes the concept of Shared Resource Management, which presents a transformative approach to marketing automation; an Editor & Publisher article suggests a potential...
View ArticleAugust 2016 Newsletter: The Opportunity Cost of Content Monetization
LEAP shares why content monetization initiatives must be well-conceived and carefully implemented. Also, email is tops for customer acquisition & retention. READ MORE The post August 2016...
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